HALLOWEEN INVITES !

      It’s that time of year again: a time of pumpkin patches, candy corn, costumes, haunted houses, and pumpkin spice lattes. And as we approach this spooky holiday, you may be planning a Halloween party of your own. Planning a party is stressful enough without having to worry about what to do for invitations. Fear not! We've made a list of fun techniques for creating your own spooky invites! Also, remember to check out our Halloween sale, this month only! 

Rubber Stamps: If you’re pressed for time, consider finding yourself a few Halloween-themed stamps. Stamps are quick and easy to use, and can result in a very nice looking invitation. 

Coloring pages: Making cards doesn't have to be a chore! If you have kids, try a print-out coloring card. This is a fun way for kids to help out and have a great time! And, best of all, while your kids have fun doing your work for you, you can focus on other things. 

Online design: Are you a Photoshop wizard, a master of graphic design? Consider creating your own custom invitation in an image-editing program. Then just print out your invitation and send them to your guests! Tip: Make sure to print your design onto high-quality thick paper. 

Family photo: There’s nothing better (or cuter!) than a photograph of your kids all dressed up for Halloween. For a personal touch, include your family photo on your card! If you don’t have a picture from this year, consider using last year’s Halloween photo. And, of course don't forget to stock up on Halloween-themed envelopes on sale through October 31st!

Shaped cards: It may be hip to be square, but sometimes it's more fun to use a new shape. Try cutting your invitations into Halloween shapes like pumpkins, ghosts, or bats. Or, if you want something more structured, check out this great tutorial for owl-shaped invitations from Martha Stewart! And if you need supplies, check out our high-quality card stock and once you've finished your spooky owl cards, here are some Halloween-themed envelopes to send them in. 

Party favor invitation: If you want to kill two birds with one stone, try out this fun tutorial for Halloween Luminary Invitations from Martha Stewart. And if you're running low on glassine envelopes, check out our wide selection here!

What's your go-to design?

Of course there are many more ways to decorate your Halloween party invitations. Do you make your own cards every year? Share your favorite invitation ideas and photos below! Have a happy Halloween! 

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Storewide Sale

APEC Envelopes is having a Storewide Sale! 

Now through September 30th get 15% off your entire order at APEC

Offer cannot be combined with other coupons

Sale ends September 30th.

What are your Top 3 Pieces of Paper?

Imagine this. You have three minutes or less to pack. And there’s only one rule: Bring what you like, but only take 3 pieces of paper. In those few moments, what would you bring?

For some, the answer is clear. Pictures, homemade cards and autographs would fill the space. But for others, the practical essentials are a top priority. No matter your choice, the majority of Americans said these three pieces of paper were the most important.

What’s in the Bag?

Okay, so your bag might include a special photo, homemade card or art project. But what about other Americans, what three pieces of paper are they bringing, and how do you compare? A surveyed asked 1,000 U.S. adults about their favorite pieces of paper, and the results were interesting.

Responses ranged from medical records to important stock certificates. But there were a few common patterns.

Birth certificate
The majority of Americans wanted to bring their birth certificate. After all, this little piece of paper is required for the basics – like getting a driver’s license and securing a passport. The original purpose of birth certificates were tax related, and to determine the available military manpower. Rather than registering the certificates with the government, the documents were registered with churches until the 19^th century.

Marriage License
They also agreed that a marriage license is pretty important. Similar to the birth certificate, this document is sometimes needed for identification purposes, especially for females who elect to change their last name. The history of marriage licenses, however, wasn’t always so formal. For most of Western history, marriage was a private contract between two families. And until the 16^th century, many churches accepted a marriage based on two people saying they had exchanged vows – without any witnesses.

Do you know anyone getting married? APEC has great selections for your invitation needs!

Social security card
And finally, Americans said they aren’t leaving home without their social security card – which by the way didn’t even exist until 1936. The original purpose of the social security card was to track an individuals’ account within the Social Security program. But since its inception, social security numbers transitioned into a tax and identification role. Up until 1986, people didn’t even receive a social security number until age 14, since the numbers were used to track income.

What are your three most important pieces of paper? 
Are they official documents, like the ones listed above? Or would you take the less traveled road, and pack photos, diplomas or other keepsakes?
Please share by leaving a comment below. 

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Little Known Uses for Paper in Schools

The sun is still shining in most parts of the country. But for the 79 million U.S. students returning to school, those long summer days are quickly coming to an end. For parents, this means the lengthy and costly task of back to school shopping has arrived.

U.S. families spend nearly $7.4 billion on clothing and 2.2 billion on books during back to school shopping. In fact, a National Retail Federation report found that parents of K to 12 children shell out about $688.62 on back to school supplies, which is on the rise. Yet even with large technology advances in recent years, paper is still a staple on many back to school supply lists.

But how is this paper being used? And what are some paper items that you wouldn’t expect to find in the classroom? Read on to find out.

Writing abroad
Social studies classrooms across the nation are joining programs to connect students around the world. They develop friendships, learn about new cultures – and experience the daily life through the eyes of a child outside their everyday world, while using simple paper and envelopes.

Elementary mixology
 Water, glue and paper. These are the simple, yet powerful, ingredients that many children are experiencing for the very first time. Together, they allow children to create everything from dinosaur eggs, to hats – and even piggy banks.

Paper plate transformation
Paper plates have become a familiar canvas in many classrooms, carefully transforming a disposable household item into scary masks, animals and even holiday cards.

Paper cylinders, from the bathroom
 When purchasing toilet paper, the last thing you think about is that tiny cardboard roll ending up in the hands of students. But for many teachers, they’re a staple. These strong but basic items turn into butterflies, finger puppets and other unlikely crafts.

Are you prepared for back to school? 
What’s the strangest item on your shopping list this year? Please share by leaving a comment below.

 

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Stock up on APEC's Paper Sheet and Card Stock !

Who Invented Paper, and Why Did they Keep it a Secret for Years?

If you had a valuable secret, would you share it with others – or keep it to yourself? That’s the same question China faced many centuries ago when their leader invented paper, which was a highly coveted and precious item.

Today, you might not consider paper “precious” with Americans using an average of 675 pounds of paper annually. But in 105 A.D., it was the secret that everyone wanted.

The Hidden Origin of Paper

Paper was invented in 105 A.D. Records show that the Eastern Han Emperor Ts’ai Lun developed paper by harvesting bark and fibers from a mulberry tree, and pounding those materials into a sheet. Later the quality was improved by adding hemp and old fishing nets to the pulp before the pounding process.

Paper was used for writing within a few years, with the Chinese developing the first printed newspaper. But the country knew they had something special, and guarded the secret closely.

Why so Valuable?

Paper allowed China to develop their civilization faster. Other countries wanted to learn how to make paper, after viewing China’s new invention. But China refused, and continued to guard their valuable secret carefully. However, this all changed in 751 A.D.

The country’s army was defeated, and Chinese soldiers and paper makers were captured. The result? The Arabs were the new owner of powerful secrets of making paper. In fact, the Europeans didn’t learn how to make paper until several centuries later.

Today’s paper is a lot different than the old paper style. Centuries ago it was thick and bulky, and now it’s thin and produced by smaller fibers. But it continues to be a valuable item in our civilization, and is still used daily by most people across the world.

If you were the only person in the world who knew how to make paper, would you keep it a secret? 
Please share by leaving a comment below. 

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These Glo-tone Envelopes are so attractive you won't want to keep them a secret!

Will the Practice of Using Paper Disappear?

Technology has evolved quickly. And with this evolution, some people wonder about the practice of using paper – will it disappear? A few decades ago, this question would have seemed crazy. The word “email” wasn’t in our vocabulary, “tweet” was a sound that birds make - and the idea of connecting to family and friends through social media would have seemed impossible. But this has all changed.

With our ability to market and send messages online, you can’t help but wonder about paper: Will it face the same fate as records and VHS tapes?

The Marketing Impact

Marketers have more tools than ever to reach prospects. They have traditional channels, like direct mail, print, billboards and commercials – plus everything the Internet has to offer. But with the new options, will companies stop printing marketing materials and direct mail? Probably not.

In fact, using paper along with other types of media can increase the effectiveness of marketing campaigns. That’s why, even despite technology advances, businesses still rely on paper products for over 35 percent of their marketing budgets. The majority of this is spent on printing direct mail pieces, which 81% of consumers read daily, according to the Printing Industries of America and the Direct Marketing Association.  

Paper Preferences

Even better for paper, most Americans still favor reading on it. According to the Manufacturers Association, 66% of Americans prefer reading materials on paper. So, even with the evolution of the Internet, social media and other platforms, the practice of paper is here to stay.

Do you think paper will disappear in the future? 
If so, please share by leaving a comment below.

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Business Envelopes are great for direct mailings!

The Upside of Paper

Have you ever wondered what it would be like, if instead of using paper – you were paper? It’s a crazy thought. Would you end up in the landfills, or continue getting used and recycled for many years to come? The answer may surprise you.

Since paper is one of the few truly sustainable  products on earth, and requires little to no fossil fuels  for production, you would likely have a very long life. And that process would start with a tree.  

Living among the Trees

Your life, as a piece of paper, would start with the trees. In the forest, you would grow and wait to be harvested. But don’t worry, you wouldn’t be alone. The United States grows more trees than they harvest, with the U.S. forestland remaining about the same over the past 100 years – even though the American population has tripled.

After years of growth, and watching landowners manage the forest responsibility, you’d likely move away from the forest. The transformation from tree to paper would begin.

APEC has 100% Recycled Envelopes

The Next Stage

Eventually, you’d end up in a pulp mill, which would transform you from a tree into paper products. From there, you’d travel to a store, and then someone’s home or office. But don’t despair, your story doesn’t end here. About 57.4 percent of all paper products consumed in the U.S. are recovered for recycling, which is nearly 340 pounds for each man, woman and child.

So, more than likely, your journey would continue.  

And that continuation would begin at a recycled paper processing mill, where you would be converted into new paper products, made from the recovered fiber. Fiber can be used 5-7 times before it becomes too short, so you’d continue this process for quite a while.

Forest Responsibility

Ok, so you like being paper. But not all of your friends back in the forest want the same career choice. Some want to house bird nests, and homes for wild animals. Rest assured, that forest responsibility, which makes forestlands subject to government regulations – is keeping many of those trees healthy and rooted in the ground. In fact, the industry has taken these regulations a step further to promote responsible forest management.

For example, Forest Management Certification, is a non-regularity alterative that promotes the responsible stewardship of forests. The program provides a private incentive to encourage land owners to use responsible forest management practices that benefit the environment and society.

To qualify, the forest manager must undergo a rigorous process to ensure the forestland conforms to regulations, which includes a detailed review of the forest management systems and their results on the ground. Every five years, this process is repeated.

So overall, the life of paper is long, made from renewable resources, and usually produced responsibly. This gives paper many advantages over nonrenewable alternative materials.

What do you think about paper and the environment? 
Please share by leaving a comment below.

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What Emotion is your Color Choice Triggering? You Might be Surprised…

Color is a powerful tool for ads, direct mail and other types of marketing and advertising materials. For every color, there’s an emotional response  – which allows people to feel something, without reading a single word.

That’s probably why research has found a connection between color and purchasing decisions. So, you might be wondering: Are my color choices making the right impact? Read on to find out.

Unlocking the Secrets of Color
Understanding the vocabulary and psychological associations  of specific colors is powerful knowledge. KISSmetrics, a research company that organizes person-centric data, decoded the feelings associated with commonly used colors, including:

Yellow: This color is perceived as optimistic and youthful. It’s often used to secure the attention of people window shopping.

Red: The emotion most associated with red is energy. This color choice tends to increase the heart rate and create a sense of urgency. That’s why many companies use red to promote clearance sales.

Blue: Trust and security are the feelings most associated with blue. Banks and other businesses often select this color in their marketing materials and branding.

Green: This color is often associated with wealth, and it’s the easiest color for eyes to process. If you want to make consumers relaxed, green is usually a smart choice.

Orange: Consumers interpret the color orange as aggressive. Many businesses use it to create a call to action, to subscribe and buy or sell something.

Pink: Pink is often interpreted as romantic and feminine, and commonly used to capture the attention of women and young girls.

Black: This color is perceived as powerful and sleek. Black is used to market luxury products.

Purple: Purple is a soothing and calming color, often used to sell beauty or anti-aging products.

The Gender Color Connection
The KISSmetrics study also uncovered a connection between color and gender. For example, studies show that women commonly respond well to blue, purple and green. However, they don’t like orange, brown and gray.

Color also plays an important role with men. For example, men love the colors blue, green and black. But they don’t like brown, orange and purple.


What do you think about color and the emotional impact?
Please share your thoughts by leaving a comment below.

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5 Fun Ways to Re-Use Envelopes

You arrive at the mailbox, open the door – and find another stack of mail. Within seconds, you sort through the mail or throw it into a stack to review later. Either way, there’s no shortage of used envelopes around your house. Fortunately, there’s something you can do with these envelopes that won’t cause waste and saves you money.

From storing your spices to home improvement supply tips, we’ve shared five fun ways to reuse your envelopes.

Convert them into funnels. Have you ever tried to transfer bulk spices into small containers? If so, you know the importance of a funnel. But what if you can’t find your funnel? The answer is simple: use envelopes. Cut the envelope in half diagonally and cut off the corner of each half.

Solve the “curly sandpaper” problem. Sandpaper has a way of curling into tiny tubes, despite your best efforts to keep it flat. Solve this problem by storing sandpaper in your old cardboard mailing envelopes.

Create damage-free bookmarks. Little creases in the pages are convenient for bookmarking, but truth be told, they damage your pages. Solve this problem by cutting old envelopes into bookmarks. Create a fun craft for children by allowing them to color or paint the bookmarks.

Design file folders. The next time you receive a cardboard envelope, start a pile. Then, when you run out of file folders, you can conveniently pull the folder from the stack, turn it inside out and cut off the top. Now, you have a clean file folder ready to use.

Recycle old receipts faster. Shredding piles of old receipts is time consuming and boring. Make this task faster by piling them into an old envelope, and shredding the whole thing at once. This is fast, easy, and saves time AND your sanity!

Do you have creative uses for old envelopes? If so, please share by leaving a comment below.

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Do you know the “Carbon Footprint” for Paper?

Today, you hear a lot about the “carbon footprint” of products, people and businesses. And rightfully so, since this measurement has an impact on the environment. But do you know the carbon footprint of the items you use daily, like paper? If not, you aren’t alone.

The carbon footprint is defined as the amount of carbon dioxide and greenhouse gasses that a person or business creates and releases into the atmosphere, both directly and indirectly. But what’s surprising about paper, is the carbon footprint isn’t what you’d think.

The Life Cycle
To understand the carbon footprint of paper, you need to look at the entire life cycle. This includes three basic elements:

·         Greenhouse gas emissions

·         Carbon sequestration

·         Avoided emissions

Each of these elements is influenced by factors that make the carbon imprint of paper smaller than you’d expect. For example, paper is manufactured from renewable resource that store carbon and manufactured using mostly renewable energy. Plus, paper is recyclable. Together, these factors create a smaller environmental impact for paper.

But what about greenhouse gasses?
You might be wondering if these harmful gasses are created during the paper manufacturing process. Nearly all greenhouse gas emissions from forest products in the U.S. are the result of fossil fuel combustion. The forest industry also burns large amounts of biomass fuels; however, the CO2 released from this type of combustion isn’t calculated into the greenhouse gas totals.

That’s because it contains “biogenic carbon,” which is created from living or recently living sources. Since this is part of the natural life cycle, it’s considered to be “carbon neutral.” 

Overall, because of the responsible practices of the forest industry, use of renewable resources – and your ability to recycle, the carbon impact of paper is less than most people think.  

Do you have thoughts about the carbon footprint of paper?
If so, please share by leaving a comment below.

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How is Paper Made?

Most people use paper daily. They print documents, take notes and mail letters. But have you ever wondered how paper is magically transformed from tree to paper product – and how long we’ve been using it?

The fact is this: the tradition of using paper is really old. Use of the material is traced back to ancient Egyptian civilizations. Of course, what they used was slightly different than today’s paper products. The ancient material was harvested from the steam of Papyrus, which is a plant located in the Nile Basin.

Today, the paper process starts with trees harvested from the forest – but what does the process involve?  

The Process Unveiled

It’s no secret that paper comes from trees. In fact, 95 percent of raw material used in papermaking is extracted from trees. During the production process, the main ingredients are wood, water and energy.

The process starts in the forest. Trees are harvested and timber is transported to the paper making facility. Logs are disintegrated into tiny pieces to create pulp. This process is highly efficient, with at least 90 percent of wood converted to a pulp material.

Water is used to capture the pulp, which is then used to form large sheets. The large sheets go through a drying process, which removes even more of the pulp. After this process is complete, different types of paper are formed.

The Future of Paper

Paper has come a long way since harvesting the Papyrus plant in accident Egypt. And it’s likely the papermaking process will go through some change in the future. To start, manufactures may transition to using more environmentally friendly alternatives to expanded plastic packaging made out of paper, such as paper foam. The new material is biodegradable and can be recycled.

Also, with concerns about synthetic coatings, paper may shift to using zein, which is a type of corn protein for paper coatings in high grease applications, like popcorn bags.

Tyvek and Teslin may also be used in printing media, because it’s more durable than paper.

What changes do you think are on the horizon for paper making? Please share by leaving a comment below.

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Select the Right Paper…The First Time Around

You’re getting ready to launch a project. The plans are made, the graphics are selected – and the text is written. Now it’s time for one last important detail: the materials. What paper should you select, coated or uncoated? Will standard paper work well, or do you need something thicker?

The right decision won’t just save time, it will save money. Fortunately, with a few tips you can get it right the first time around.

Coated or Uncoated?

Coated paper reflects more light, which affects how your project looks and feels. Coated paper creates a finished look, but makes reading longer text difficult. Coated paper is also often viewed as a too thin, lower-quality paper, much like magazine paper.
In contrast, uncoated paper that has texture to distinguish itself from copy paper is easier to read from as well as being considered a more versatile choice for social and business uses.

Use coated paper to highlight photography, illustrations or other images that need to “pop.”

Uncoated paper has more texture to it and is useful for books, magazines and projects that require longer reading.

 

Paper Weight

What about paper weight? Should you use a lighter paper or a thicker paper? Here’s a basic guideline. A paper weight of 20-24# Text Wove/Kraft is a standard paper weight, while 60-100# can be used in both Text (meaning regular paper) and Cover (meaning cardstock) versions. For poster types of projects, a paper weight of 24-28# is best.

For projects that require a thicker paper, like business cards, a paperweight of 80-100# Cover is standard and creates a professional look.

 

Opacity and Brightness

Opacity describes the amount of light that transmits through the paper. If you plan to print on both sides with a booklet or brochure, opt for complete opacity. This means no light passes through. On the flip side, if you’re not printing double sided, you have the flexibility of using a lower opacity, which allows more light to pass through.

Brightness is another factor. The majority of papers reflect about 60-90% of light. The brightness of paper can affect your audience’s ability to ready your message – so, take this into consideration when planning your project.

Other Considerations

With so many choices, it might be difficult to decide which option is right. Sound familiar? If so, partner with a company that has a free sample program. APEC offers a program that allows you to order up to five samples, assisting with making the right choice the first time.

What’s your favorite type of paper? Please share by leaving a comment below.

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It’s a Digital World…How Direct Mail Still Stands Out

The digital world is alive and well. And to some, direct mail might seem outdated. After all, with so many digital marketing options available – who really needs direct mail? If this sounds familiar, watch out - because direct mail is still thriving.

In fact, direct mail transcends many demographics, with younger consumers ages 18 to 34 years old preferring to learn about offers through postal mail rather than online sources, according to Forbes Magazine. A survey conducted by Target Marketing magazine also found that direct mail delivers the highest ROI for customer acquisition for B2C marketers.

Does this sound surprising? If so, we’ve lifted the veil on why direct marketing is still successful in the digital age.

Direct mail is targeted. Mass advertising, which includes TV, print, radio and email campaigns, is expensive. However, direct mail provides an opportunity to focus on a niche group of prospects who are most likely to purchase your products or services.

This medium allows personalization. Unlike other forms of media, direct mail allows you to speak directly to consumers – by addressing them by name. When customers feel like you understand how to solve their problems, they’re more likely to respond.

Direct mail provides flexibility. When you send direct mail, you have many options. Send a letter, a postcard – or the many other formats available.

Provides a tangible message. Online marketing isn’t tangible. A simple “click” can delete your message entirely. However, direct mail places the message into your customer’s hands, which encourages interaction.

Measure results easily. Direct mail allows you to easily track the success of your marketing campaign. With the ability to track results, you can make changes to maximize your impact and every marketing dollar spent.

Simple and cost effective. With direct mail, you don’t need a high level of computer skills. A professional mail piece and basic tracking method is all that’s needed.

Do you think direct mail stands out in the digital world? Please share by leaving a comment below.

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Are you Making Invitation Etiquette Mistakes?

Your special event is creeping closer. Invitations are already purchased. But as you sit down to address them, you think about something very important: timing. An invitation sent too soon might be forgotten. Yet, an invitation sent without enough notice might translate to low attendance.

So, what’s the magic formula?

It’s simple. Follow the invitation etiquette used for years, allowing you to get it “just right.”

Formal Parties

What’s on your calendar this year? If it involves a formal party, you’ll want to give your guests some notice. For example, an anniversary party invitation is sent about 3 to 6 weeks in advance, while a Christmas or cocktail party invitation is sent 4 weeks in advance.

But what about turkey day – when should you send those invites? Etiquette recommends about 2 to 8 weeks before the event. For special summer events, like graduation, give your attendees 8 weeks of notice. Also, wedding invitations should be sent about 8 weeks before the event, allowing attendees to make travel plans.  

Casual Parties

When you’re having a causal party, do you really need to follow invitation etiquette? Maybe. Giving your attendees some notice will ensure they can attend.

Plan to send invites up to 2 weeks before your party. For an informal dinner, give your guests a little more time – up to 3 weeks if possible.

Details on RSVPs

The tradition of RSVPs is designed for you - the party host. So, don’t forget to use them. On your invitation, include directions on how you’d like your guest to RSVP. For example, request responses through email, phone or by mailing back a response card.

Ideally, an invited guest will RSVP with a “yes” or a “no” by the required date. But what happens if you’re missing RSVPs? For an informal event – it might not be a big deal. But if you’re planning a wedding or large event, call your guests. This allows for better planning. After all, you’ll have pay vendors that charge by headcount, like caters, so an accurate count is important.

Have you learned something surprising about invitation etiquette recently? If so, please share by leaving a comment below!

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Shipping Food? Think Twice Before you Pack it
Do you ship food products – or receive these items periodically through the mail? If so, you’ve likely wondered about food safety and envelopes. Over the past several years, a variety of plastic products have come under fire, such as Bisphenol A (BPA) which raised safety and health concerns.

Fortunately, the Food and Drug Administration provides some guidance on “food-safe” envelopes. Using an FDA approved envelope ensures your contents are safe and fresh throughout the entire shipping process.

Showcase your Items, Safely
Imagine this. If you were to travel inside an envelope, you’d be exposed to many elements – even in a reasonably safe shipping process. This might include spikes and drops in temperature. Sound fun? Probably not.

That’s why the material you select should be safe and approved for shipping food. It must hold up to the elements. Not leak harmful substances into your items. And preserve quality and freshness.

The FDA has approved specific envelopes for shipping, including clear products that are perfect for items like chocolate, cookies, snacks and candies. But, how can you be sure the envelopes you select meet these strict standards?

The Right Envelopes
A high-quality option is the Clear-Pak Peel and Seal envelopes. These envelopes are FDA approved and food safe. They’re crystal clear and available in over 300 different sizes. The peel and seal closure make it simple for you to seal your items.

APEC offers this type of product, with a design that provides easy opening, excellent sealing, stiffness and transparency.

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Do you ship food products through mail? If so, please share your favorite tip by leaving a comment below.