Select the Right Paper…The First Time Around

You’re getting ready to launch a project. The plans are made, the graphics are selected – and the text is written. Now it’s time for one last important detail: the materials. What paper should you select, coated or uncoated? Will standard paper work well, or do you need something thicker?

The right decision won’t just save time, it will save money. Fortunately, with a few tips you can get it right the first time around.

Coated or Uncoated?

Coated paper reflects more light, which affects how your project looks and feels. Coated paper creates a finished look, but makes reading longer text difficult. Coated paper is also often viewed as a too thin, lower-quality paper, much like magazine paper.
In contrast, uncoated paper that has texture to distinguish itself from copy paper is easier to read from as well as being considered a more versatile choice for social and business uses.

Use coated paper to highlight photography, illustrations or other images that need to “pop.”

Uncoated paper has more texture to it and is useful for books, magazines and projects that require longer reading.

 

Paper Weight

What about paper weight? Should you use a lighter paper or a thicker paper? Here’s a basic guideline. A paper weight of 20-24# Text Wove/Kraft is a standard paper weight, while 60-100# can be used in both Text (meaning regular paper) and Cover (meaning cardstock) versions. For poster types of projects, a paper weight of 24-28# is best.

For projects that require a thicker paper, like business cards, a paperweight of 80-100# Cover is standard and creates a professional look.

 

Opacity and Brightness

Opacity describes the amount of light that transmits through the paper. If you plan to print on both sides with a booklet or brochure, opt for complete opacity. This means no light passes through. On the flip side, if you’re not printing double sided, you have the flexibility of using a lower opacity, which allows more light to pass through.

Brightness is another factor. The majority of papers reflect about 60-90% of light. The brightness of paper can affect your audience’s ability to ready your message – so, take this into consideration when planning your project.

Other Considerations

With so many choices, it might be difficult to decide which option is right. Sound familiar? If so, partner with a company that has a free sample program. APEC offers a program that allows you to order up to five samples, assisting with making the right choice the first time.

What’s your favorite type of paper? Please share by leaving a comment below.

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