What Emotion is your Color Choice Triggering? You Might be Surprised…

Color is a powerful tool for ads, direct mail and other types of marketing and advertising materials. For every color, there’s an emotional response  – which allows people to feel something, without reading a single word.

That’s probably why research has found a connection between color and purchasing decisions. So, you might be wondering: Are my color choices making the right impact? Read on to find out.

Unlocking the Secrets of Color
Understanding the vocabulary and psychological associations  of specific colors is powerful knowledge. KISSmetrics, a research company that organizes person-centric data, decoded the feelings associated with commonly used colors, including:

Yellow: This color is perceived as optimistic and youthful. It’s often used to secure the attention of people window shopping.

Red: The emotion most associated with red is energy. This color choice tends to increase the heart rate and create a sense of urgency. That’s why many companies use red to promote clearance sales.

Blue: Trust and security are the feelings most associated with blue. Banks and other businesses often select this color in their marketing materials and branding.

Green: This color is often associated with wealth, and it’s the easiest color for eyes to process. If you want to make consumers relaxed, green is usually a smart choice.

Orange: Consumers interpret the color orange as aggressive. Many businesses use it to create a call to action, to subscribe and buy or sell something.

Pink: Pink is often interpreted as romantic and feminine, and commonly used to capture the attention of women and young girls.

Black: This color is perceived as powerful and sleek. Black is used to market luxury products.

Purple: Purple is a soothing and calming color, often used to sell beauty or anti-aging products.

The Gender Color Connection
The KISSmetrics study also uncovered a connection between color and gender. For example, studies show that women commonly respond well to blue, purple and green. However, they don’t like orange, brown and gray.

Color also plays an important role with men. For example, men love the colors blue, green and black. But they don’t like brown, orange and purple.


What do you think about color and the emotional impact?
Please share your thoughts by leaving a comment below.

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